How to Reset for a New Sheet of Ice
Go to any ice arena in the world and you will find a Zamboni machine, which quickly and efficiently resurfaces a worn sheet, readies the ice rink, and provides a reset for skaters. Metaphorically speaking, don’t you think it is time to wipe the slate clean (goodbye 2020) and prepare your company to reset and…
Why a crazy idea is not so crazy
Building a growing and profitable company is a lot easier, not harder, when employees love their jobs. This simple statement is common sense and an illustration that applying common sense is not so common when contrasting a simple concept against actual evidence. Research backs this up… Gallup Research famously noted in a pre-pandemic survey that…
Three Ideas to Improve any Business
One way to improve your business is to emulate what others are successfully doing. Last Friday, I met with Vojislav Kokeza, who is the owner of Snoqualmie Falls Brewery and Taproom. We were having lunch outside on the taproom’s new outdoor patio. During our conversation, I noticed Vojislav doing 3 things that any business owner…
The Key to Boosting the Value of Your Company
It has become glaringly apparent in the Covid-19 world of 2020 that certain business models are faring much better than others. No, I am not talking about the advantages given to large enterprises vs small businesses; that unfair disparity is too obvious. I am instead referring to businesses that serve “recurring customers” on autopilot. How…
Why Customer First Mindset Leads to Zero Marketing Expense
If you strategically focus on building a company that consistently delivers high value and an incredible experience, then customers become your sales team and marketing for new customers becomes unnecessary. Resulting from this strategy, constant repeat and referral business translates into predictable revenue for the company and high job satisfaction for the employees. Ron and…
How to See What You Cannot See
Every month, Dr. John Gibson and I meet for a walk/talk around our neighborhood. Last week, John shared a story about how a long-time friend found his website and reached out to reconnect for the first time in over 50 years. The friend was a successful CEO and marveled at John’s professional life. The accolades…
Screw the Naysayers – Episode 203
Creating a legacy company requires building a team of employees: That stay and grow with you over a long period of time That delivers high value and experiences to develop long lasting client relationships Which result in a high repeat/referral business development model. Using this measure of success, and on a scale of 1 to…
Redefining Success by Leaning into Impact
What do Jack Canfield, Kevin Harrington, Darren Hardy and Earl Bell have in common? The answer is… “They’ve all been guests on the Success Profiles radio show, which is hosted by Brian K. Wright.” Earlier this month, Brian and I talked about leadership, building effective teams, and redefining success by focusing on the impact leaders…
How to Effectively Hire Optimistic People and Why it Matters
If personal attitude influences individual behavior, then collective behavior influences company culture. The precedent activator is attitude and all things being equal, having a company team comprised of employees with an optimistic attitude will have a competitive advantage over a team with employees carrying a pessimistic attitude 100% of the time. This was an #ObviousYetNotAlwaysImplemented…
Being Exceptional is an Effective Business Strategy
“Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.” Jay Danzie How do employees show up for work each day and how do they make your clients feel? Employees that bring a genuine smile, warm personality along with an…