When Your Business Is… In The Zone
Helping small businesses find their zone is what gets me excited to start the work day! One aspect of getting in the zone is to identify ways to effectively turn on the marketing magnet and attract profitable new customers. One common piece of advice given to sales teams is to define a goal and measure…
Considering the Threshold of Evidence
How is a business decision made in your company? Does it require certainty based on available facts or are you able to operate in a world where there is no clear right or wrong answer? Does one threshold better serve your business than the other? Do circumstances matter when applying such threshold? Consider this week’s…
Activating Your Revenue Engine
If you would like to attract new customers, below are two ideas to shift the odds in your favor. The inspiration for this week’s message comes from two sources: (1) the neighborhood Easter egg hunt on Mercer Island and (2) the Duvall Chamber of Commerce. Lesson #1 – Be Findable Pretend you are the Easter…
Abolishing the Peter Principle
Have you ever wondered why some companies consistently win in the game of business while many others struggle to stay afloat? A consistent theme shows up inside struggling companies and that is the curse of the Peter Principle, which simply states that, “People get promoted to their level of incompetence.” In other words, employees suck…
Exploring the Biggest Room in the World
Do you know what is, “The biggest room in the world?” The answer is, “The Room for IMPROVEMENT!” I got this piece of wisdom from Coach Jim Johnson’s newsletter and believe his annual question to players on the Greece Athena High School Boys Basketball team in Rochester, NY applies to small business owners everywhere. After…
It’s Time to Turn Business Education Upside Down
Have you ever wondered why so many “smart” people struggle in the world of business? I remember growing up and being around a lot of doctors, dentists and attorneys. While they all were smart and great at their profession, a high percentage of them were not so good when it came to running their businesses.…
Are Prospective Customers Laughing at Your Website?
If you believe it should be easy for a prospective customer to reach out and want to do business with your company, consider these facts: 1. Over 70% of first-time buyers of a particular service from a provider first do their research online and then based on findings, make a decision to reach out (OR…
Spotting the Losers – 7 Signs of a Non-Competitive Business
Last Tuesday, I learned how to identify 7 signs of non-competitiveness in today’s hyper competitive business world and wanted to share. Improving opportunities to compete and win in the game of business is as simple as identifying which of these 7 Signs applies to your business and more importantly, determining how you can quickly get…
What to do When Your Client Sucks!
This week, consider which clients you need to fire. Then do it! Bad clients can steal your soul and ruin your business… After hearing from others, three different versions of the “bad client” story within the last month, I became inspired to write this blog post and encourage you to take a stand by serving…
Why SAVOR SEATTLE TOURS is Awesome!
On a scale of 1 to 10, how effective is your business at creating memorable experiences that customers actively share with others? Last Thursday, I participated in an incredibly fun three hour walking tour of the downtown Seattle gourmet food scene and wanted to tell you about it. Angela Shen is founder of SAVOR SEATTLE…