Three Ideas to Improve any Business
One way to improve your business is to emulate what others are successfully doing. Last Friday, I met with Vojislav Kokeza, who is the owner of Snoqualmie Falls Brewery and Taproom. We were having lunch outside on the taproom’s new outdoor patio. During our conversation, I noticed Vojislav doing 3 things that any business owner…
How to Prevent Going out of Business
Surviving in business during a pandemic when deemed “non-essential” by the government is not easy. In the past 5 months, high-stress and discomforting uncertainty has replaced high-confidence and optimism in the business community. However, survival in today’s business world is doable by focusing on three fundamental principles. In descending order of importance: 3rd Place… Innovate,…
The Key to Boosting the Value of Your Company
It has become glaringly apparent in the Covid-19 world of 2020 that certain business models are faring much better than others. No, I am not talking about the advantages given to large enterprises vs small businesses; that unfair disparity is too obvious. I am instead referring to businesses that serve “recurring customers” on autopilot. How…
Why Customer First Mindset Leads to Zero Marketing Expense
If you strategically focus on building a company that consistently delivers high value and an incredible experience, then customers become your sales team and marketing for new customers becomes unnecessary. Resulting from this strategy, constant repeat and referral business translates into predictable revenue for the company and high job satisfaction for the employees. Ron and…
How to See What You Cannot See
Every month, Dr. John Gibson and I meet for a walk/talk around our neighborhood. Last week, John shared a story about how a long-time friend found his website and reached out to reconnect for the first time in over 50 years. The friend was a successful CEO and marveled at John’s professional life. The accolades…
The Declaration of Independence
IN CONGRESS, JULY 4, 1776 The unanimous Declaration of the thirteen united States of America When in the Course of human events it becomes necessary for one people to dissolve the political bands which have connected them with another and to assume among the powers of the earth, the separate and equal station to which…
The Future of Working from Home
According to a recent Harris Poll of U.S. small and medium sized businesses between 5 and 249 employees, 52% expect some employees will continue working from home in the post Covid-19 era. According to the U.S. Census Bureau, 72% of downtown jobs could be done remotely. Both statistics speak to a huge shift in how…
How to Build an Unstoppable Team of Employees
There is a reason why most service providers never reach their true potential as a business; and it has everything to do with the way employees are screened, hired, on-boarded and ultimately developed throughout their journey as a member of the team. Emphasis on short-term thinking produces enormous cost when it comes to building a…
Seemingly Insurmountable Adversity Tests Character
If your company is on the losing end of chosen winners and losers during this economic shutdown, successfully restarting your business after a long period of hibernation may seem like an insurmountable journey. However, there is a secret weapon that tilts the odds in your favor; and that is having an “unshakable team of employees.”…
Restarting a Business is Difficult
In the coming weeks and months, we are all about to experience how difficult it is to restart an economy that was effectively shut down. The overall psyche of people is massively altered yet depending on income bracket, consumer buying decisions will either dramatically shift or hardly at all. How your company recovers (or not)…