Earl Bell – Book Marketing Mentors Podcast w/Susan Friedmann

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Leaving the Bubble of Lost Opportunity

Have you ever wondered how many opportunities are lost because of the desire to stay inside your personal comfort zone?  It is human nature to stay the course because doing so is perceived as being safe and risk-free.  The strange thing about human nature is that many times the riskiest thing you can do in…

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Earl Bell – Seattle Shrimp Tank podcast hosted by Brad Berger and Dan Weedin

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Quantifying the Costs of Voluntary Employee Turnover

According to the U.S. Bureau of Labor and Statistics, the U.S. voluntary employee turnover rate is 23.4%.  That means on average, 1 out of 4 employees choose to leave their company each year. Is your company’s voluntary turnover rate above or below this average?  Have you ever sat down and calculated the actual cost of…

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Do You Deserve to Build a Successful Company

The biggest challenge many owners face while growing their business is overcoming self-limiting beliefs. When the primary impediment for achieving business and personal goals stares back at you in the mirror each morning, you’ve got a big problem BUT you are not alone… Do you think life is supposed to be difficult? Many owners are…

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Are Your Daily Actions Moving Your Company in the Right Direction

In the world of investment management, much is made of a portfolio’s performance during the past 3 months, 1 year, 3 year, 5 year and 10 year periods.   At the bottom of a portfolio’s analysis will always be a disclaimer that, “past performance is not indicative of future results.”  Using this analogy, it stands to…

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Eliminate Suspicion to Reduce Resistance

Resistance describes negative energy that inhibits the ability of a company to successfully execute its business strategy.  To accelerate success, reduce resistance.  The secret to accomplishing this goal is to create a high trust environment inside (with employees) and outside (with customers) your company. A root cause of resistance is mistrust When leaders struggle with…

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Be Careful What You Say and Do

As a leader, your actions determine what customers say about your company.  For example, a lot of people have been saying plenty about United Airlines in the past week and none of it is good.  As it turns out, Flying the Friendly Skies of United is a #BrandFail and their CEO (so far) has earned…

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A Lesson in Creativity from a Guy Who Won 29 Emmy Awards

Would you like to bring more creativity into your company? Stagnation (the same old way of doing business,) in today’s rapidly changing world is the enemy of innovation (new ideas that lead to breakthrough results.) Companies today either innovate or eventually die. Lack of creativity is bad for business To illustrate, Blockbuster Video and Circuit…

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Why Big Companies Degrade Their Brand and How Smaller Companies Can Benefit

What were they thinking? Requiring customers to comply with company policy is different than proactively committing to provide a positive experience.  Are your employees empowered to delight customers? Or instead does your company have Terms and Conditions hidden in fine print written by attorney’s that are designed to put customers in a “We got you…

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